Strategic storytelling informed by real-world experience.
Hi, I’m Kim.
I help mission-driven organizations navigate complex ideas, multiple audiences, and high-stakes storytelling — building the systems, stories, and campaigns that sustain impact at scale.
I spent 15 years doing exactly that at Vitamin Angels, a global public health nutrition nonprofit, over a period of growth that took annual reach from 8 million to 74 million people across 65 countries.
Available for full-time Director-level roles and fractional partnerships.
Services
I work with mission-driven organizations at the intersection of strategy, storytelling, and systems. Here's where I add the most value:
Source-to-Story Content
I take content from inception through deployment — planning collection trips, building shot lists, conducting interviews, and returning with the raw material to build web experiences, campaign assets, donor reports, and more. I've led this process across 20+ countries.
Campaign Architecture
I design the full campaign journey from concept and tagline through every ad, email, and landing page — including copy, sequencing, A/B testing strategy, and analytics — building integrated PESO campaigns that exceed nonprofit benchmarks and drive revenue.
Brand Narrative & Messaging Strategy
I develop the messaging architecture, voice and tone frameworks, and editorial standards that bring clarity and consistency across audiences — from donors and corporate partners to policymakers and global program teams.
Communications Systems & Operations
I build the workflows, governance frameworks, and operational systems that make high-quality communications repeatable and scalable — increasing efficiency, improving on-time delivery, and reducing the burden on your team.
Testimonials
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"Kim helped build our brand into what it is today and left a lasting legacy."
Former SVP of Marketing
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"Kim set the direction for the way we share our organizational story."
Director, Foundations & Corporate Giving
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"She's a walking thought-starter."
Marketing Manager
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"Kim's work with Vitamin Angels was a defining chapter."
Former VP of Marketing