Strategic storytelling informed by real-world experience.

A woman with shoulder-length brown hair and light skin taking a selfie in front of a red brick wall, wearing a navy blue top.

Hi, I’m Kim.

I help mission-driven organizations navigate complex ideas, multiple audiences, and high-stakes storytelling — building the systems, stories, and campaigns that sustain impact at scale.

I spent 15 years doing exactly that at Vitamin Angels, a global public health nutrition nonprofit, over a period of growth that took annual reach from 8 million to 74 million people across 65 countries.

Available for full-time Director-level roles and fractional partnerships.

Services

I work with mission-driven organizations at the intersection of strategy, storytelling, and systems. Here's where I add the most value:

Source-to-Story Content

I take content from inception through deployment — planning collection trips, building shot lists, conducting interviews, and returning with the raw material to build web experiences, campaign assets, donor reports, and more. I've led this process across 20+ countries.

Campaign Architecture

I design the full campaign journey from concept and tagline through every ad, email, and landing page — including copy, sequencing, A/B testing strategy, and analytics — building integrated PESO campaigns that exceed nonprofit benchmarks and drive revenue.

Brand Narrative & Messaging Strategy

I develop the messaging architecture, voice and tone frameworks, and editorial standards that bring clarity and consistency across audiences — from donors and corporate partners to policymakers and global program teams.

Communications Systems & Operations

I build the workflows, governance frameworks, and operational systems that make high-quality communications repeatable and scalable — increasing efficiency, improving on-time delivery, and reducing the burden on your team.

Testimonials

  • "Kim helped build our brand into what it is today and left a lasting legacy."

    Former SVP of Marketing

  • "Kim set the direction for the way we share our organizational story."

    Director, Foundations & Corporate Giving

  • "She's a walking thought-starter."

    Marketing Manager

  • "Kim's work with Vitamin Angels was a defining chapter."

    Former VP of Marketing